Brief a designer in ninety seconds.
Answer a few questions by tapping. A real brief writes itself beside you, with the specs worked out and the open decisions named. Send the link. Your designer asks against a line and accepts. No writing, no account.
Motion or video. Campaign films, social cutdowns, brand animation, explainers.
- Mostly tapping
- Specs worked out for you
- Accepted and locked
Run a studio? Your clients can send you these. For studios
Ninety seconds, and you both have the same page.
Three things happen in that time: you answer by tapping, the brief writes itself beside you, and your designer accepts it. Pick one and watch it happen.
Motion, web or print. Each asks only what its work needs.
- Where it plays and how it is made
- What exists, budget, dates
- Ratios, durations and codecs worked out
- Pages, who builds it, what it must do
- Copy, the one thing visitors do
- Templates, CMS and obligations worked out
- The piece, the quantity, the finishes
- What must be on it, and the date that matters
- Print method, dielines and the artwork deadline worked out
You pick the platform. We know the rest.
One tap, and every specification your designer would otherwise have to ask for. Try a few. The same happens for every print run and page type.
| Ratio | 9:16 |
| Pixels | 1080×1920 |
| Duration | No practical ceiling, under 3 min recommended |
| File | MP4, H.264 |
| Sound | Sound on |
| Captions | Not required |
| Watch out for | Keep text and logos out of the top 14% and the bottom 20 to 35%, depending on placement |
A template gives you headings. This gives you both a document.
No accounts, no chat, and no model writing your brief. Every specification is worked out by rules you can read, so the page says what you said and nothing you did not. A template leaves the specs to you, a form gives your designer a row in a spreadsheet, an email gives them a paragraph to decode.
| What you get | An email | A templateDocs or Word | A formAny form builder | HereBrieflyFree |
|---|---|---|---|---|
| Time it takes | Two minutes, most of it missing | An afternoon, often half done | Ten minutes of typing | About ninety seconds, mostly taps |
| Works out ratios, durations, print method and deadlines | No | No | No | Yes |
| Names the decisions still open before it is sent | No | No | No | Yes |
| Your designer can flag the exact line | Reply-all | Comments, once shared | No | Yes |
| One accept that locks and timestamps it | No | No | No | Yes |
| No account for either side | Yes | To comment, they sign in | The sender needs one | Yes |
| Arrives with the studio’s name on it | No | If they built the template | On paid plans, usually | On the Studio plan |
I kept watching briefs get worse, and I do not think anyone stopped caring. You cannot know what you do not know about someone else’s profession, so the question your designer needs answered is usually the one you never had a reason to ask.
I built HereBriefly to ask it for you, in the order the work needs it, and to write the answers down as a brief a designer can start from. It takes about ninety seconds, and nobody has to learn a profession that is not their own.
Nicolai HøjfeldtFounder of HereBrieflyThe five things people ask first.
Do I need an account?
No. Writing a brief, sending it, reading one and accepting one all work without one, and they always will. Studios who want every brief that arrives collected in one place sign in, and that is free too.
What happens to the brief once I send it?
It lives at a link that cannot be guessed. Your designer opens it, flags anything unclear against the line it sits on, asks questions, and accepts when it is right. Accepting locks the brief and records the time, so both of you can point at it later.
What if I do not know the answer to a question?
Say so. Several questions have a "not sure yet" answer, and any screen that is not required can be skipped outright. Anything left open is named in the brief as an open decision rather than guessed at, which is more use to your designer than an answer you made up.
Does it cost anything for me?
No, and there is no limit on how many briefs you send. Studios pay only if they want their own branding on the briefs their clients send them, links that never expire, and questions of their own.
Is my information private? Does anyone else see it?
Anyone with the link can read the brief, which is how you send it to your designer. Nothing else can: there is no analytics script on any page, no tracking, no advertising, and no cookie at all unless a studio signs in. No language model ever sees a brief.
Free for everyone. Paid only for studios.
Your own branding on every brief your clients send you, links that never expire, and your own questions. Nothing else is behind a paywall.