What are you briefing?
Pick the kind of work. The questions change with it.
Motion or videoCampaign film, social cutdowns, brand animation, explainers, product film.Asks about placements, technique, references, budget, dates and sign-off. Works out the specs itself.About 90 secondsWebsite or digital productSites, landing pages, shops, app interfaces, design systems.Asks about pages, who builds it, functionality, references, copy, the one thing visitors should do. Works out templates, CMS and obligations itself.About 90 secondsGraphic design or packagingPackaging, print collateral, editorial, signage, applied identity.Asks about the container, quantity, finishes, regulatory content and the key date. Works out print method, dielines and the real artwork deadline itself.About 90 seconds