One brief, from the first tap to accepted.
About ninety seconds of tapping, one link, and a document both of you can point at. Every panel below is the product itself, not a picture of it.
You answer by tapping
Cards and chips, never a blank page. Nine to fourteen screens depending on the work, and three typed fields in the whole brief: who it is for, what it has to do, and the one thing that must not be got wrong. Anything you do not know yet can stay open.
What we needA social cutdown set of 3 pieces. Length 15 to 30s each.The page writes itself
Every answer becomes a line on the document beside you, and everything that follows from it is worked out: ratios, pixel sizes, durations, file formats, print method, the deliverable count and the earliest date the work can be done in. Rules do that, not a language model, so the brief says what you said and nothing you did not.
DeliverablesInstagram Reels 9:16, 1080×1920, no practical ceiling, under 3 min recommended, MP4, H.264, sound on. Keep text and logos out of the top 14% and the bottom 20 to 35%, depending on placement. Meta feed 4:5, 1440×1800 minimum, 15s or under recommended, MP4, H.264, sound off by default, captions required. Plays silent by default, so captions carry the message. Total 6 deliverables: 3 pieces × 2 aspect ratios × 1 language. The hero is one of them. You send one link
No attachment, no sign-up, no copy in somebody’s downloads folder. Your designer opens the link and reads the brief on any device. Leave your email and the edit link comes back to you, so the brief stays yours to find and change.
They ask, then they accept
Anything unclear is flagged against the line it sits on, so you answer a question instead of guessing which part was wrong. When it is right they accept, which locks the brief and records the time. Change something material afterwards and the acceptance waits until they accept again.
What we needA social cutdown set of 3 pieces running on Instagram Reels and Meta feed. Length 15 to 30s each.