Brief templates that fill themselves in.

The sections a creative brief needs before anyone can talk about tone, with an example line in each. It routes you to the motion, web or print brief that fits the work.

A design brief in eight sections: the problem, the constraints, and the room for judgement. Fill it in by hand from the example, or answer the questions and let the page write it.

What a brand or identity brief has to decide before a designer can start: who it is for, what it must not become, and what already exists. The applications are briefed as print, web or motion.

A logo brief is a small identity brief with the applications named. This page gives you the sections, the decisions that matter, and the mistakes that cost a round.

A video brief as a finished document: placements, the hero cut, technique, sound, what exists, budget and dates. The specifications are worked out from what you pick.

One social video is usually several files. This brief names every placement, so the ratios, durations, sound rules and caption needs are written for you before the quote.

“We have the assets, they only need to move” is sometimes true and sometimes a 2D animation in disguise. This brief tells the two apart before anyone quotes.

A website brief as a document: pages against templates, what the site must do, who edits it afterwards, and who writes the copy. The parts that move the quote are marked.

Design only, or design and build. Who edits it, and what a contact form obliges you to. The sections of a web design brief with an example line in each.

One page, one thing the visitor should do. This brief makes you name that thing, and it shows why the copy decides the timeline.

The four things a packaging brief needs from you, and the print specification that follows from them. You do not need to know what flexo is.

A print brief for collateral, editorial and signage: the piece, the quantity, the finishes, what must be on it, and the date that sets the real artwork deadline.