Brief templates
A brief works when it answers the questions the designer would otherwise have to ask. A template that gives you empty boxes to fill does not do that. These pages say what each kind of brief has to contain and why, list the questions with what goes wrong when each is skipped, and let you answer them by tapping.
General
Motion
Video brief templateWhat a video or motion brief has to contain before a producer can price it, and the questions that get it there.Social media video brief templatePlacements are deliverables: how one social video becomes seven files, and what sound-off by default decides.Motion graphics brief templateWhen "we have the assets, they just need to move" is true, when it is secretly a 2D animation, and how the brief tells them apart.
Web
Website brief templateWhy web quotes go wrong at the template count, and the questions that fix it before a designer opens a file.Web design brief templateDesign only or design and build, who edits it afterwards, and the obligations that come with a contact form.Landing page brief templateOne page, one verb: the job most landing page briefs leave out, and the three-week floor that copy decides.
Print and identity
Packaging design brief templateDielines, press dates and regulatory panels: the parts of a packaging brief the briefer never knew to write down.Print brief templateFormat, extent, quantity and finishes, and why the delivery date is not the artwork deadline.Logo brief templateA logo is a file set and a rulebook, not a picture. The questions an identity designer will ask, and where this site does and does not help.Brand brief templateThe difference between a brand brief and a design brief, the trap of adjectives, and brand as a set of constraints.